Search
-
8 Consumer Trends for 2015
The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.
-
The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
-
Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
-
Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
-
Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
-
One in Five (18%) Americans to Purchase a Wearable Device in the Next Year
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
-
ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
-
Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
-
CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President