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High Attention Processing: The Real Power of Advertising

Strong Growth In H1 2006: Revenues Rise 26.7% to 407.7 Million Euros; Organic Growth: 8.6%

How to Set Your Staff on Fire: Investing in Employee Relationship Management for Business Innovation

Emotion and Engagement, Brand Equity, and Persuasion

Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Loyalty Myths Presents Revolutionary Ways To Tackle Customer Allegiance And Retention

In Search of Lost Trust

Leader in Customer Satisfaction and Loyalty Research Joins Ipsos

Client Stakeholder Relationship Management Expert Curt Carlson Added To Research Management Team

Luxury and Advertising

Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.

More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices

While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See

In-Home Digital Convergence: Reality TV, Or Not Ready For Prime Time?

New Ipsos Data On The `Digital Den' Highlights Barriers To Market Development And Provides An Estimate Of Next-Year Market Potential