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Ipsos UU appoints Sue Phillips as new Global Head of Insight

Who's Cutting the Cord?

by Gavin Bridge & Irene Manahan

What Can Mobile Payment Marketers Learn from Coffee Machines?

by Jason Brown

Global Happiness Report

Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012

Why Use Norms in Advertising Research?

Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.

Ipsos Marketing appoints Chris Sinclair as new Regional Head in Europe & Africa

Americans Prefer Physicians for their Medical Care

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Global Attitudes on Materialism, Finances and Family

Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own

Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country

Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer