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Leader in Customer Satisfaction and Loyalty Research Joins Ipsos
Client Stakeholder Relationship Management Expert Curt Carlson Added To Research Management Team
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Luxury and Advertising
Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.
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More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices
While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See
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In-Home Digital Convergence: Reality TV, Or Not Ready For Prime Time?
New Ipsos Data On The `Digital Den' Highlights Barriers To Market Development And Provides An Estimate Of Next-Year Market Potential
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New US Business Elite Survey Shows Senior Business Executives Responsible For Over $1 Trillion Annual Expenditure
Style Conscious Businessmen With Passion For The High-Tech Possessions Also Give Work-Life Balance Top Priority
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Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
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Consumer Habits are Hard to Break--Even Good Ones
Success Factors in Launching Highly Innovative Products