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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift

New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%

Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

Ipsos Congratulates Clients on Successes at David Ogilvy Awards

Bank of America, Kraft's Cracker Barrel, and the Canadian Cancer Society Honored at Annual Advertising Research Awards

Is Hydrogen the Future of Automotive?

When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.

Ipsos Marketing Helps Clients Make `Cents' Out of Consumer Trends

Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months

Fearing Wrong: Global Perspectives on Violence Against Children

Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home

How to Make Your Brand More Attractive

Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.

77% of Global Citizens Concerned That Ebola Virus May be Transmitted to Their Country

With 88% Awareness of Ebola Virus Outbreak, 57% Say Their Own Health, Government and Other Officials are Taking Enough Precautions and Preparations to Ensure Virus Doesn't Come into Their Country But 43% Don't Believe it to be So

The Ipsos Girls’ Lounge Brings ‘Confidence Is Beautiful’ Bus to Oprah’s ‘The Life You Want Weekend’

Lounge To Celebrate Confidence Among Women at Prominent Industry Gatherings

Ipsos Puts Extensive Knowledge of Influencers on Display

New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment