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Trust in research
Read our latest paper with insights about fostering trust, advocacy and motivation among research participants.
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Management Of Healthcare Crises Is Still A Top-5 Concern For Many Citizens
2021 Anholt-Ipsos Nation Brands Index shows nations which have made significant strides to contain the COVID-19 pandemic are rated positively by citizens globally on their performance of handling healthcare crises.
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Interest in electric vehicles has tripled. How can automakers take advantage?
More than a third of U.S. consumers are now considering an EV, according to new Ipsos data
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U.S. consumer confidence remains stable
However, expectations of a speedy post-COVID economic recovery are fading
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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U.S. consumer confidence on standstill after month of volatility
Belief that the economy will recover quickly post-pandemic rebounds
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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U.S. consumer confidence declines this week, continuing a month of instability
Only half think economy will recover quickly once restrictions are relaxed
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.