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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.
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[WEBINAR] How Americans are Recalibrating for the COVID Marathon
In this complimentary webinar, we will take a look at some of these shifting routines and behaviors through the lens of current social conversations and feedback from our online U.S. consumer community, including implications for brands and opportunities to help.
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Vast majority of parents stressed out about school
Around one in three plan to form a ‘pod’ or hire help
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
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Schools during coronavirus are caught between a rock and a hard place
Health risks of reopening schools during a pandemic are obvious, but risks of lowered or inequitable educational outcomes as a consequence of limiting in-person education are also damaging.
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Back-to-school shopping won’t be back-to-normal anytime soon
Many parents are playing a wait and see game with back-to-school shopping as finances and school openings remain up in the air.
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Many are experiencing heightened state of anxiety during pandemic, with fear of second COVID-19 wave top of mind for Americans
New MDVIP/Ipsos poll finds that despite plethora of coronavirus concerns, the pandemic is a source of motivation to take steps to improve one’s health
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Parents do not expect it to be safe to send kids back to school until 2021
New Washington Post/Schar School poll by Ipsos finds that American parents supportive of local schools, but concerned about the coronavirus pandemic’s risk to their children