Washington, DC, November 9, 2020 — A new Ipsos poll finds that two in five (40%) Americans are likely to take a trip that involves an overnight stay this holiday season – including 10% who have already planned/booked a holiday trip.
- Those most likely to be planning to travel this holiday season include men (50%), young adults (59% of those aged 18-34), affluent (50% of those with a household income of at least $100,000), and parents (59% of those with children living at home).
About the Study
These are the findings from an Ipsos poll conducted November 2 - 3, 2020 on behalf of Google. For the survey, a sample of 1,005 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online in English.
The sample for this study was randomly drawn from Ipsos’ online panel (see link for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points for all respondents).
For more information on this news release, please contact:
Vice President, US
Brand & Creative Excellence
Brand & Creative Excellence
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