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Cliff’s Take: America’s Parallel Realities Become More Entrenched
Worsening Economic Numbers Belied By Irrational Exuberance
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Auto Purchase & Usage Behaviors: The Impact of Covid-19
Revisit our broadcast delving into the impact and change Covid-19 is having on Automotive and Mobility plans of American consumers.
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Recent gains in consumer confidence vanish as index drops by nearly two points
Most Americans do not believe in a quick recovery after the lockdown is over
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Coronavirus prompts increased use of video chat platforms for work, connection
Yet many express concerns about confidentiality, including having personal information and private conversation shared with others
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Laid off workers experience greater stress than others due to coronavirus outbreak
Americans who have been laid off or furloughed have trouble accessing unemployment benefits that are critical to avoiding financial difficulties
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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Reuters/Ipsos Core Political: Coronavirus Tracker (05/06/2020)
Political attitudes are shaping behavioral responses to the coronavirus.
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Coronavirus’ Impact Unevenly Felt Across America
The coronavirus is not impacting all Americans equally, with those enduring greater financial hardship also reporting the most emotional and physical strain.
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75 years later, honoring World War II still matters
The conflict is still a significant part of national identities worldwide
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Automotive Purchase Intention Driven by COVID-19 Social Distancing Concerns
New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.