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New US Business Elite Survey Shows Senior Business Executives Responsible For Over $1 Trillion Annual Expenditure

Style Conscious Businessmen With Passion For The High-Tech Possessions Also Give Work-Life Balance Top Priority

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

Consumer Habits are Hard to Break--Even Good Ones

Success Factors in Launching Highly Innovative Products

Advertising in 10 Seconds or Less

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

Knock, Knock, Who's There? Corporate Identify Theft and Security Concerns

With identity theft and security increasingly hot topics, Simon Duke looks at some of the emerging challenges for businesses.

Ipsos ASI Appoints Presidents

Advertising Research Specialists Announce New Regional Division Management Team

Fees Keeping American Taxpayers From Using Credit Cards To Make Tax Payments

Of Americans Who Owe the IRS For 2005, Balance Due Is An Average of $3,400, According To New Ipsos Insight Survey

Cross-Industry Evaluation Team Will Move Forward with Three Contenders for Radio's Next-Generation, Electronic Ratings System

Radio Company Leadership Reiterates Unwavering Commitment to Improving Measurement - and to Making the Best Choice

Multi-Discipline Team Expresses Special Interest in Cell Phones As Measuring Device as The Media Audit/Ipsos, Arbitron, and MediaMark Research Proceed to Next Stage