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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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[WEBINAR] Sustainability Now: How Americans Expect Brands to Step Up
Join us for our complimentary webinar featuring exclusive, consumer-centered data from our syndicated U.S. online community that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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How is inflation affecting private label? It's complicated.
Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.
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America isn't feeling great about 2023
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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Mental Wellness & Health Technology
Revisit our on demand webinar to hear new findings from a research study on the future of wellness and digital health technology.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.