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Heading into Trump’s second term, Americans are deeply divided
New York Times/Ipsos polling shows significant cleavages around the upcoming administration, the economy, and immigration
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More people want brands to stay out of political and social issues
A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker
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Home, office or hybrid? How Americans want to work is slowly shifting
The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.
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Direct Selling Channel Summit
Join Ipsos for strategic insights needed to navigate direct selling industry successfully.
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THE QUIRK’S EVENT: Los Angeles
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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New signs show Americans are worried about budgets
There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
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Here's what Americans actually did during the holidays
One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
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Americans think 2025 will be a pretty flat year
Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply