New signs show Americans are worried about budgets
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked about budgets: At the end of October, just before the election, we asked a battery of questions about economic behaviors and the likelihood people will do or buy or cut back on certain things. Now that the dust has settled and the new administration is about to take office, we thought we’d check back in.
What we found: There’s an uptick in people looking to reduce their recurring overhead, or finance it. More people said they’d cut back on cable (28%, an increase of 6 points), streaming services (33%, +7 points) eliminate landline phone service (20%, +7 points), and open a new credit card (25%, +6 points). And in a related question, we see slightly more say they are going to move money to safer investments (20%, +5 points). More say they plan to upgrade or buy a new mobile phone, but that takes us back to the tariff question. And interestingly there’s also an uptick (32%, +6 points) in those planning to start a will or trust. Further, there isn’t much of a difference in that by age range.
More insights from this wave of the Ipsos Consumer Tracker:
Home, office or hybrid? How Americans want to work is slowly shifting
Most think tariffs will increase prices, but aren’t doing anything about it
More people want brands to stay out of political and social issues
Here's what Americans actually did during the holidays
The Ipsos Care-o-Meter: What does America know about vs. what does America care about
