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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Tips For Making Sales Associates Essential to Shoppers
We share research insight into retail sales associates and how customers perceive their usefulness.
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A World in Limbo: What to Expect in 2022
Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.
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Eating
The future of food and eating is being changed by factors like food delivery, fake meat and ghost kitchens. Here are the trends and people that will shape how food growers to retailers market and sell their products in the coming years.
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Six ways the pandemic will change food and how we eat in the future
What the Future: Eating, explores how pandemic food deliveries are reshaping how and where Americans get their food and consume it