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Socialogue: Meet Me Online

Ipsos MediaCT Names New President for US Research Team

Jon Greenwood to Lead Media, Content, Technology Research Specialty

Socialogue: Friend, I'd Sacrifice My Career For You

Socialogue: Marketers Successfully Conquer Another Frontier

Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future

Three Quarters Agree that Increased Use of Solar Power Will Stimulate the Economy by Creating Good-Paying American Jobs

Storm Clouds on the BRIC Horizon: Falling Consumer Optimism in Brazil, Russia, India, and China

Socialogue: No Secrets

Socialogue: 'Tis Better to Receive Than to Give

Socialogue: Who Needs a Luxury Vacation?

Is Your Brand Truly Consumer-Centric?

This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.