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Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Women as Consumers

An Untapped Market?

War's Fallout

Corporate America So Far Spared

How to Produce a Winning Concept

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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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Why the Super Bowl Scores for Advertisers

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