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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): August 2016 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
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Some Americans (7%) Claim to be Very Familiar with a Fictional Public Figure
Millennials Are Most Likely (16%) to Claim Familiarity with Mitch Kellogg, Fictitious Public Figure
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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More than Eight in Ten Americans Have Seen or Heard About Pokйmon Go in the News
Despite High Awareness, Less than a Third Can Correctly Identify a Pokйmon Character