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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Cable and Satellite Programming Research Veteran Joins Ipsos
Lynne Bartos To Join Marketing Research Firm's Technology and Communications Team
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Ipsos Reports Consolidated Results For 1st Half Of 2002
Strong Growth In Revenues: +13%
Net Income Up 29%
Improved Operating Profitability
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