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Ipsos achieves ISO 20252:2019 certification
Accomplishment reflects dedication to the highest research standards
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Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S.
As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions
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Learners Research Week 2025
Ipsos is delighted to be hosting several Lightening Talks and Demos at this year’s Learners Research Week, a first-of-its-kind event with programs curated by top research leaders in our field.
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Brands and Politics
Below are five charts on institutional distrust, the impact of words, and how Americans feel about brands and Pride Month
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How Ipsos helps businesses Know the New America
Ipsos’ Know the New America capabilities span from social listening and message testing to market
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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Ipsos Data Drops: Americans’ Attitudes on “MAHA” Food Policies
There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.
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Half of Americans want tariff price labels, and are unsure what's being tariffed
About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
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Fewer Americans think prices are rising
Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
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Fewer Americans are planning summer travel
Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker