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Emotion and Engagement, Brand Equity, and Persuasion

Luxury's New Challenges

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

Knock, Knock, Who's There? Corporate Identify Theft and Security Concerns

With identity theft and security increasingly hot topics, Simon Duke looks at some of the emerging challenges for businesses.

Fees Keeping American Taxpayers From Using Credit Cards To Make Tax Payments

Of Americans Who Owe the IRS For 2005, Balance Due Is An Average of $3,400, According To New Ipsos Insight Survey

Most Americans Can't Name Any Supreme Court Justices, Says FindLaw.com Survey

Americans Want Increased Aid To Pakistani Earthquake Victims

Shattering the Myths of Customer Loyalty

Interest In Online Banking Flattens

Concerns About Personal Information, Identity Theft, And Services Stall Growth According To Ipsos Insight's Annual Online Banking Survey

Hype About Identity Theft Increases Awareness But Not Perceived Risk

Ipsos-Insight Research Reports Online And Offline Credit Card Security Concerns