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One in Four Americans Has Boycotted a Product for Political Reasons
Do brands need to stay neutral in politicized and polarized times?
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Ipsos Announces the Promotion of Frank Forkin to President of Ipsos RDA
Ipsos announces that Frank Forkin has assumed the role of president of Ipsos RDA.
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[EVENT] The Rise of Populism: A Global Approach
Join Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) for a panel discussion exploring the global resurgence of populism.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Connected Health: Coming, Ready or Not!
Ipsos Healthcare reveals top-line findings from the first Ipsos International survey on connected health
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Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough
Over Half of Customers Think They are Working Harder Than Companies to Fix Problems
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Consumers Share Positive and Negative Experiences Equally
New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad
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Hotels, Banks, and Car Dealerships Make the Happiest Customers
While Cable TV and Telecommunication Carriers Get Poorest Marks in Customer Experience