On the agenda as a keynote presentation will be Neil Gaught who will discuss highlights from a book Ipsos contributed to, CORE: how a single organizing idea can change a business for good.
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“As our clients face environmental and geopolitical factors that are conspiring to threaten the fundamental pillars of their businesses, they are having to find ways to address what were typically thought of as development challenges and ensure that they can endure into the future,” explains Meghann Jones, VP Public Affairs for Ipsos. “Cocoa farming is one of the sectors we observe to be taking this very seriously. Here you see the conflation of multiple serious development challenges presenting a significant threat to the future of the business – poverty, urbanization, environmental threats, land rights, slavery and child labour, to name a few. Programs like Mondelez Cocoa Life program are making a real attempt to address some of these challenges. They have to deliver an ethical product to consumers, and they have to demonstrate to shareholder that they are able to stay in business for the long term.”