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How the past 100 days transformed America
From the gloom of a COVID winter to a new reemergence and optimism, the contrast between January and April 2021 could not be starker.
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Biden’s First 100 Days
We explore how the first 100 days of Biden’s Presidency has reshaped America.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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Cliff’s Take: Our National Dissonance
Surging optimism is the flip side of paranoia and distrust of the system