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Direct-to-Consumer Advertising

Making It Count

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals

DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Is Most Advertising a Waste of Money?

Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion

Argentina: President Elected Without Run Off

Ipsos-Mora y Araujo Poll