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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Ipsos Launches Insight Accelerator to Expedite Innovation Process
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
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Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
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Ipsos Global @dvisory: The Economic Pulse of the World (March 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers
Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits
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Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years
Among Those Expecting a Refund, One in Six Are Likely to Put the Money toward the Purchase of a Car