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Modern Milestones: Why it's critical to think in life stages
What matters more in understanding people: when they were born, or where they are in life?
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ARF Analytics & Forecasting 2026
Join Ipsos at ARF’s Analytics & Forecasting conference to hear how firms are incorporating AI into analytics and forecasting workflows, including how they evaluate its outputs, define appropriate human oversight, and maintain transparency and credibility.
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Why Americans are so pessimistic about the cost of living
Five charts on what's behind the country’s sour mood on the cost of living
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Americans are very aware of higher gas prices (and almost everything else)
The number of Americans who think gas prices are going up has doubled in the past six months: 79% now say gas prices have gone up since this time last year, according to the Ipsos Consumer Tracker.
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DC-AAPOR: Review Preview Annual Conference
Please join Ipsos experts who will be presenting the following papers at the conference.
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[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.
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How Americans get ahead is different today. Ipsos helps brands navigate the nuances
Americans want what they’ve always wanted. What’s changed is how they get there — and that changes the playbook for American brands.
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Facing trade dispute, majority of Americans want the U.S. to make tradeoffs with Canada
New Ipsos poll also finds that a majority oppose Lake America executive order
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The Long Inflation Impact of the Middle East Conflict: Marketer's Inflation Playbook
The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.
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Cost of living remains top of mind for voters heading into 2026 midterms
Findings of a new Reuters/Ipsos poll conducted August 28-31