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As the country opens up, families are doing better
Ahead of Mother’s Day, it’s clear the toll the pandemic has had on families, particularly mothers, and how that’s making all eager (but cautious) to leave the home this summer.
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How the past 100 days transformed America
From the gloom of a COVID winter to a new reemergence and optimism, the contrast between January and April 2021 could not be starker.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Panda Express, Whole Foods, Best Buy Top Ipsos Ranking on COVID-19 Safety Measures
Ipsos Mystery Shoppers provide an exclusive guide to companies that are successfully implementing health precautions for employees and customers.
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A majority supports President Biden’s plan to withdraw all U.S. troops from Afghanistan by September 11
Fewer Americans agree that the U.S. should bring home all of its troops compared to 2012
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Two in three Americans say federal government should legalize cannabis for at least medicinal use
Half believe a cannabis tax will improve neighborhoods
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Expectations have never been higher
Confidence in the future of the economy soars to the highest point in 19 years, but is the nation approaching a “vaccine wall?”
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Breaking Down the Pandemic Wall
Revisit our recorded webinar for a detailed look at the forces behind the so-called ‘pandemic wall’ as told through online community and social conversations.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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The Disproportionate Impact of COVID on Race/Ethnicity in America
Black/Hispanics have reported higher levels of risk for non-essential activities. This heightened sense of concern translates into real behavioral differences.