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Consumer Voice: Size Matters
The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Are Viewers Pulling the Plug on Cable and Satellite?
One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions
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The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.
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The Top Twenty Marketing Science Papers of the Past Quarter Century
We have known for some time that one of our papers, “Return on Quality” co-authored by Tim Keiningham, Global Chief Strategy Officer at Ipsos Loyalty, was a game changer.
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012