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The massive change in consumer attitudes as the vaxed pull back
All of that changed in July. Nearly one third of Americans has undergone a massive perceptual shift in the past month, as the delta variant has taken hold.
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Cliff’s Take: Delta Uncertainty Rattles Confidence in the Economy
Despite a positive jobs report, Delta is putting Americans on edge.
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Ipsos Core Political : Presidential Approval Tracker (08/05/2021)
Americans' optimism about the direction the country is headed in has decreased, as has President Biden's approval rating
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U.S. consumer confidence experiences precipitous decline
Consumers are uneasy amid rising COVID cases and the spread of the Delta variant
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Support for drafting women to the military has decreased since 2016
More men than women support including women in the military draft
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Ipsos’ mystery shopping practice honored for third time
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
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ARF David Ogilvy Awards
The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Looking Ahead to the 2021 Holiday Shopping Season
Listen in for insights into how shoppers are adapting to the evolving post-pandemic retail landscape, and how they are planning ahead for Black Friday and beyond.
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Global views on sports: 58% globally would like to practice more.
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).