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Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl
About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
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America’s love for Valentine’s Day is unbending
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
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We know climate change is a thing, but some of us think it’s a good thing?
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
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The housing market is crunched, and Americans are feeling it
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
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Americans still have a complicated relationship with AI
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
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Where Americans stand on AI
Below are five charts on where Americans stand on AI and where public opinion on AI stands to change
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Less than half of Americans would recommend military service for teens
New research highlights educational gaps and myths about Veterans among Americans, parents, teens, and educators
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Support for some Trump executive orders is mixed
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his first week of office
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The keys to Trump’s second term
Below are five charts on the factors that will help and hurt Trump’s standing among the American public in his second and final term in office
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What future leaders need to know about influencing across the digital divide
Influence is evolving in our fractured world. Here’s how new persuasion strategies will shape influence for brands, politicians and other change-makers in today's digital landscape.