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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Affluent Population Grows Larger, Wealthier, and More Engaged with Media
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
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New Leader Helps Ipsos MediaCT to Size Up Audience Measurement
Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group
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Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video
Latest Findings from Ipsos' LMX Tracking Study Show Tablet & Smartphone
Ownership Spike Amid a "Media Technology Sea Change" -
Quality and Leadership Hallmarks of Ipsos' U.S. Qualitative Research Practice at All Levels
April Jeffries Takes on Leadership Role at Ipsos UU in the United States
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Is TV Helping or Hurting Same-Sex Marriage?
New Findings from Ipsos MediaCT TV Dailies Study Shows TV's Impact on America's Gay Marriage Debate
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Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards
P&G’s ‘Moms’ Campaign Garners Olympic-sized Win, as Clorox, Kraft, and ConAgra Score Points at Annual Advertising Research Awards
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Affluent Optimism on the Rise
Latest Mendelsohn Affluent Barometer Finds Affluents Increasingly Optimistic about the Economy, and Their Own Lives