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Brands Without Borders: Understanding Brand Extension

Brands Without Borders: Understanding Brand Extension

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FindLaw/Ipsos Survey Reveals RIAA Lawsuits Unpopular With Americans

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The Associated Press/Ipsos Poll: Olympics

Americans Concerned About Steroids, Worry About Olympic Terrorism

Number of Paying Downloaders Nearly Triples in 2003

An estimated 10 million Americans have paid to download
Quarterly digital music study, TEMPO: Keeping Pace with Digital Music Behavior, also reveals that majority of fee-based downloads are burned to CD

Evaluating Source of Volume and Cannibalization for New Packaged Goods Line Extension Ideas

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Actionable Market Segmentation Guaranteed

The four-step process to profitability

Copy Testing U.S.-Style

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Building Better Brands

What Works and What Doesn't

Building Better Brands

What Works and What Doesn't