Ipsos Client Mondelēz Publishes Annual Report for Cocoa Life
Ipsos is Mondelēz’ third-party evaluator. Together, they have mapped how Cocoa Life is progressing toward the goal of sustainably sourcing all cocoa by supporting farmers and their communities, while addressing climate change, women’s empowerment, and child labor in key cocoa-producing countries.
Washington, D.C. (AP) - An overwhelming majority of Americans believe the use of steroids by Olympic athletes is a problem, while many also worry about the threat of a terrorist attack this summer in Athens. By Tim Dahlberg Associated Press Writer Nine out of every 10 people in an Associated Press poll cited steroids and other performance-enhancing drugs as a problem, with 43 percent of those surveyed calling it a major problem. "It's just plain cheating," said C.J. Harmon, an 82-year-old retiree from Flora, Ind. More than half, meanwhile, say they think the Aug. 13-29 games will be disrupted by a terrorist attack, and four out of 10 believe American athletes are more likely to be the targets of such an attack than athletes from other countries. The poll conducted for the AP by Ipsos-Public Affairs also contained some good news for keepers of the Olympic flame. A majority of Americans say they are interested in the Olympics, and 76 percent think the Olympics have contributed to building a peaceful and better world through sports. "They compete but there's a lot of solidarity," said Lisa Cadrin, a 34-year-old postal worker from Bridgeport, Conn. "I think everyone gets together there for the same purpose. It's one big community of athletes." The status of the Olympics as the world's premier sporting event also remains intact among those polled, with two-thirds saying they are very interested or somewhat interested in what happens in Athens. Still, 43 percent said steroids were a major problem, while 49 percent said steroids were a minor problem. Only 6 percent said steroids were not a problem at all. The AP-Ipsos poll of 1,000 adults was conducted April 16-18 and has a margin of sampling error of plus or minus 3 percentage points. The poll was taken when the issue of steroids was getting widespread attention because of a federal probe in San Francisco, but before any Olympic stars were named. Over the weekend, two newspapers reported that nutritionist Victor Conte told federal agents he gave performance-enhancing substances to Olympic track star Marion Jones and 100-meter record holder Tim Montgomery. An attorney for Jones, who won five gold medals in Sydney, denied she used steroids. Jones and Montgomery could be suspended and lose their chance to compete at the Athens Games if they admitted they used steroids. "It actually makes the people who watch sports suspicious of what they're watching," said 57-year-old Henry McCray of Corry, Pa. Among those surveyed, gymnastics tops the list of sports they will watch from Athens on television, followed by track and field, swimming, basketball and boxing. But the poll also finds a wide difference between the sexes on what they will watch on television. While 30 percent of those responding said they will watch gymnastics, most of them will be women. Only 12 percent of men said they will watch gymnastics, compared to 47 percent of women. Men generally aren't interested in women's events, with only 15 percent of men saying they either will watch women's events only or will lean more to watching women's competition. That compared to 77 percent of men watching men's events only or watching more men's events than women's. The gender gap is nearly as strong the other way, with 65 percent of women focusing on sports involving women, and 25 percent on men's competition. "I usually watch the skating and the gymnastics," Cadrin said. On the issue of terrorism, 53 percent of those responding believed a terrorist attack of some sort was either very likely or somewhat likely in Athens. That was unchanged from a previous poll in February. Many Americans also think their country's athletes would be targeted in any attack, though 51 percent said the nationality of the target made no difference. On another Olympic issue, those responding indicated they had no problem with the increasingly commercial flavor of the games. Four out of every five Americans said corporate sponsorships of the Olympics are mostly a good thing because they provide a source of needed funding. The Associated Press Poll is conducted by Ipsos-Public Affairs. Between April 16-18, 2004, the AP/Ipsos poll interviewed a representative sample of 1,000 adults nationwide, including 764 registered voters. The margin of error is +/- 3.1 for all adults, +/- 3.5 for registered voters. Margin of error for subgroups may be higher. To view the complete filled-in questionnaire for this survey, please download the Topline Results. For more information on this press release, please contact: Thomas Riehle President, Ipsos Public Affairs Washington, D.C. 202.463.7300 About Ipsos Public Affairs Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Ramon (CA), and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization, and conducts the young voters poll for Newsweek.com. Ipsos Public Affairs is an Ipsos company, a leading global survey-based market research group. To learn more, visit: www.ipsos-na.com/news/pa About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP