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CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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