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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Is Most Advertising a Waste of Money?
Leading Marketing Research Group Launches Global Newsletter of Insight and Opinion
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Ipsos-Public Affairs/Cook Political Report Poll: Post-war Optimism May Not Translate Into Republican Gains
The Gap Between Presidential Approval And Confidence In The Country Is Narrowing
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Leading Survey-Based Marketing Research Group Launches New U.S. Company
Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie
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