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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Truth & Trust: Insights for Your Brand
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Brand Biden vs Brand Trump
View our on demand pre-election webinar sharing the results of our Presidential brand analysis.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.