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Brand Biden vs Brand Trump
View our on demand pre-election webinar sharing the results of our Presidential brand analysis.
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Affluent Americans 2020: Media Consumption, Purchase Intent & More
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Tracking our Great Escape – Media Consumption
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Quirk’s – The Marketing Research & Insight Excellence Awards
Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the 2020 Excellence Awards by Quirk’s Media.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.