Tracking our Great Escape – Media Consumption

Stress and media consumption, part 2. We continue our exploration of media usage in 2020.

9 October 2020

Brands

The author(s)

Dorothy Advincula Senior Vice President, US, Head of Audience Measurement and Insights

Get in touch

Cutting to the chase, we are under a lot of stress right now.

How are Americans finding peace in today’s stressful times? New research from Ipsos confirms that we are escaping to media, with our top 2 methods being listening to music (57%) and watching more videos online, streaming or TV (48%).

In this paper, we continue our examination of the data, taking a closer look at how and why viewers are consuming media.