Affluent Americans 2020: Media Consumption, Purchase Intent & More

View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.

The author(s)

  • Dorothy Advincula Senior Vice President, US, Head of Audience Measurement and Insights
  • Tony Incalcatera Senior Vice President, US, Audience Measurement
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Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.  They control three-quarters of the U.S. net worth and wield tremendous clout in driving the adoption of new products.  As a group, they will be critical to reviving spending during and post-COVID.  At Ipsos, we track the behaviors and attitudes of Affluents every day, and with our consistent methodology have been able to observe how the events of the last half-year have impacted Affluent behaviors, and perhaps even their attitudes.

View our on demand webinar unveiling select highlights from the Fall 2020 release of Ipsos’ Affluent Survey USA – a syndicated program with over 40 years of tracking data and insight. Hear more about the impact that the lockdown had on shifting media consumption, future intentions for product purchase, and how Affluents are feeling about the future.

And, download our related paper for future reference.

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The author(s)

  • Dorothy Advincula Senior Vice President, US, Head of Audience Measurement and Insights
  • Tony Incalcatera Senior Vice President, US, Audience Measurement

Media & Brand Communication