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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape
Nearly a Quarter Are Concerned about Being Able to Buy Everything They Need in the Coming Months
Yet Many Are Gearing Up for Holiday Shopping, with One in Six Starting before Summer's End -
Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)
Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets
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One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime
One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)
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Eight in Ten Parents Like to Be Prepared for the Holiday Shopping Season
However, Half Say that They Have Done Holiday Shopping at the Last Minute
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Despite Planning Ahead for Holiday Meals, Many Hosts Worry about Getting All of Their Dishes onto the Table on Time
Cooking Multiple Dishes - Especially Side Dishes - At the Same Time Seen as Top Challenge of Holiday Meal Preparation
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RBC Consumer Outlook Index: Consumer Confidence Remains Flat for Third Straight Month
Concerns About Jobs Weigh on Consumer Sentiment
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RBC Consumer Outlook Index: U.S. Consumer Confidence Sags as Fuel Price Worries Mount
Half of Americans Have Cut Back or Cancelled Vacation Plans Due to High Gas Prices
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RBC Consumer Outlook Index : One-in-Three U.S. Consumers Have Already Cut Spending Because of Rising Gas Prices
Consumer Confidence Declines as Worries Mount on Rising Fuel and Food Prices, Mideast Instability
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Ipsos Global @dvisory: Global Worries, Direction, Satisfaction
Citizens in 24 Countries Assess the Most Worrying Issues, Direction and Satisfaction in their Country Today