One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime

One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)

New York -- One in seven (14%) global citizens agree `the world will come to an end during my lifetime,' according to a new poll by global research company Ipsos on behalf of Reuters News. One in ten (10%) believe `the Mayan calendar, which some say `ends' in 2012, marks the end of the world' and another one in ten (8%) admit they `have been experiencing anxiety or fear because the world is going to end in 2012.' The poll was conducted among 16,262 adults in 21 countries.

An Impending Armageddon?

One in seven (14%) agree `the world will come to an end during my lifetime' - 4% strongly, 10% somewhat - while the rest of the world (86%) disagrees - 66% strongly, 19% somewhat. Two in ten of those in Turkey (22%), the United States (22%), South Africa (21%), Argentina (19%), Mexico (19%) and Indonesia (19%) agree with the statement while only 6% in France agree, followed by Belgium (7%), Great Britain (8%) and Sweden (11%).

One in ten (10%) respondents in 21 countries agree `the Mayan calendar, which some say `ends' in 2012, marks the end of the world' - 2% strongly agree, 8% somewhat agree. The majority of world citizens (90%), however, disagree with this interpretation - 73% strongly, 16% somewhat. Two in ten (20%) of those in China are in agreement with the statement, followed at the top of the global list by 13% in each of: Turkey, Russia, Mexico, South Korea and Japan. Only 4% in Germany and Indonesia seem to believe the prophecy, joined by 7% in Great Britain, South Africa and Italy.

These beliefs appear to translate into worry, as a similar proportion (8%) of global citizens agrees - 2% strongly, 6% somewhat - that they `have been experiencing anxiety or fear because the world is going to end in 2012.' Most (92%) disagree with the statement (80% strongly, 12% somewhat). Those in Russia (14%) appear to have the highest level of anxiety, followed by Poland (13%), China (12%), Turkey (11%) and Japan (11%). Those in Great Britain (4%) are least likely to agree, followed by 5% in Germany, Australia and Canada.

These are some of the findings of an Ipsos Global @dvisor poll conducted between March 6 and March 20, 2012, on behalf of Reuters News. The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein (21) are Argentina, Australia, Belgium, Canada, China, France, Germany, Great Britain, Hungary, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. An international sample of 16,262 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between March 6-20, 2012. Approximately 1000+ individuals participated on a country by country basis with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Russia, South Africa, South Korea, Sweden and Turkey, where each have a sample 500+. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.1 percentage points for a sample of 1,000 and an estimated margin of error of ± 4.5 percentage points for a sample of 500 19 times out of 20 per country of what the results would have been had the entire population of the specifically aged adults in that country been polled.

For more information on this news release, please contact:

Keren Gottfried Research Manager Ipsos Global Public Affairs 416.572.4481 [email protected]

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.

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