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FYI: Who's Cutting the Cord?
The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model.
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Are Viewers Pulling the Plug on Cable and Satellite?
One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions
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CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
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The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective