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Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
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Cincinnati Enquirer Ranks Ipsos Among Top Workplaces in 2019
Ipsos is once again recognized as one of Cincinnati’s top workplaces
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How Sequencing Ads Drive Impact
Download our paper featuring results of a study commissioned by YouTube to prove and quantify additional lift for five possible video ad sequence structures.
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Mackey Appointed to Lead Ipsos UX Business, One of the Largest UX Groups in North America
The role that User Experience plays in product and service design cannot be overstated
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Successfully Completing a Creative Project Brings Joy to Nine in Ten Adults Who Participate in Creative Activities
Two Thirds Wish They Got to Use Their Creativity More in Life
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Selling Creative Research Short?
Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
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Americans Believe the Arts Are an Important Part of Society and Education
84% of Americans Believe Arts and STEM Subjects Complement Each Other Well
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Sparking Joy in Online Community Research
Discover how aligning rigorous research design with an engaging respondent experience can be applied to online community environments.