Ipsos Update - March 2020

Coronavirus

A majority consider the covid-19 outbreak to be a high threat to the world, with seven in ten believing it will take several months to contain. Ipsos is tracking public opinion on coronavirus in nine key countries as the situation develops. Read more.

Causes of Death

The public think more people die from violent crimes or accidents than is actually the case, while underestimating the leading causes of death. Our Perils of Perception study uncovers views of death in 32 countries. Read more.

The Power of You

Today’s media landscape is constantly evolving but the role of great creative hasn’t changed. Our new white paper shows how to develop the brand assets and sensory cues that will give your creative advertising most impact. Read more.

Super Bowl Advertising

Who won the advertising battle for attention? Our analysis shows how humour, emotion, celebrity and music were all at play in the three most emotionally engaging Super Bowl ads of this year. Read more.

Ipsos Global Trends 2020

Our latest Global Trends survey provides a way to understand how human interaction shapes – and is shaped by – our world. Based on 200 questions asked in 33 countries, we have identified 12 trends and 36 values that will dominate the world in the 2020s. Read more.

Mystery Calling

In a digital world, the telephone experience still matters and can be a make-or-break moment for many customers. Our new paper shows how a mystery calling programme is the most effective way to dial up a contact centre’s performance. Read more.

The Opportunity for Podcasts

Audio is not all about the music. Podcasts offer a new audience of loyal listeners varied content choices and they are growing in popularity: there are 10 million regular podcast listeners in Britain alone. Our UK team reports on the story so far. Read more.

Corporate Reputation

Our white paper presents Ipsos’ view on what reputation means, why it is important, and how businesses can unlock the value within in. In a separate article, we look at how reputation interacts with real-world issues such as plastic reduction. See the white paper, and the case study on plastic.

• Accent Anxiety – An 8-country study on attitudes to accents finds Spanish to be the “most friendly”.
• Spotlight on Australia – A new podcast on the top issues in Australia today.
• Gender Representation – How gender roles are portrayed in advertising can affect perceptions in the real world.

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