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Four in Ten (42%) Casino Visitors in the US Spending Less than Last Year
But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance
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Keiningham and Team Acknowledged for Outstanding Presentation at Service Conference
Ipsos Loyalty's Chief Strategy Officer Part of Winning Team
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The Future of Forecasting is Here
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process
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US Consumer Travel Intentions
Leisure travel shows tepid growth while business travelers are more likely to run hot or
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.