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US Consumer Travel Intentions
Leisure travel shows tepid growth while business travelers are more likely to run hot or
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How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
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A New Chief Executive for Ipsos ASI
Alex Gronberger Appointed CEO of Ipsos' Global Advertising Research Specialty
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`Gradual Greening' of U.S. Tech Consumers
Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague