Are You Using Yesterday's Forecasting Tools for Today's Innovations?
In this paper, Ipsos Marketing shares insight into a newly developed approach to forecasting that significantly changes the way this critical research tool can be used in the development of new products. This new paradigm of forecasting involves a modular approach that provides CPG Marketers with the flexibility to forecast sales at any point in the innovation process, including the very early stages (for example, at the idea testing stage).
