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Over 8 in 10 Americans agree: We’re on “a path to fragmentation and self-interest”
More than 40 years after President Jimmy Carter’s “Malaise” Speech, new Ipsos polling finds those same sentiments resonate today
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Majority of homeowners hit with unexpected home repair costs in the past year
New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects
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For Latino Americans, the U.S. offers opportunity but also discrimination
New Axios-Ipsos poll in partnership with Telemundo finds differences by age in perceptions of opportunity in the U.S.
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America in Flux: Moving Forward in a Changed World
Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.
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What will it take to make the dream of aging-in-place a reality?
As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago
Coronavirus cases may be cresting, but inflation isn't. Here's how American consumers are dealing with it all.
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The Evolution of the American Identity
The way Americans understand the legacy of racism influences how they view corporate communication and action around the issue. Here’s a few tips.