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Shifts: How everyday indulgence will reshape our living standards
Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.
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Why flexible, experience-driven luxury will reshape premium beverages
Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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[WEBINAR] The Value of Higher Education in the New America
Join us for our next Know the New America Public Sector webinar as Ipsos’ Alec Tyson and Wendy Mansfield unpack how Americans really feel on The Value of Higher Education in the New America.
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Majority of Americans believe crime in American cities is unacceptably high
NPR/Ipsos poll also finds that more Americans oppose than support the deployment National Guard troops to American cities
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.