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Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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Unleashing the Power of Gen AI: Purina’s Insights Journey with Ipsos
Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.
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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
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Gen AI Webinar: From Wow to How
Generative AI can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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Ipsos poll reveals how people are using generative AI, and for what
New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process
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April 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability Following Volatile Start to 2024
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Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.