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Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many discussions about strategies and business plans.
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Storm Clouds on the Horizon? Global Consumer Confidence Waning
Washington, D.C. — Economic storm clouds on the horizon as global consumer confidence wanes.
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Ipsos Clients Recognized for Advertising Research Prowess
Merck and Kingsford Charcoal Earn Gold Masters of Insight Awards at 2016 ARF David Ogilvy Awards
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): March 2016 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): March 2016 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): March 2016 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Ipsos Global @dvisory: The Economic Pulse of the World (February 2016)
Washington, DC — A major analysis of world public opinion was released today by Ipsos — one of the world's largest market and opinion research companies. The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,143 recent interviews in 25 countries around the world.